Public Relations (PR)
Press coverage on reputable news sites does something paid ads can't — it gives you third-party credibility that permanently exists on the web. A feature in a recognized publication signals to Google that you're a notable entity, signals to customers that you're legitimate, and provides high-authority backlinks that improve your SEO. I run PR campaigns that earn real coverage, not low-quality press release syndication.
Deliverables & Scope
What You Gain
Third-Party Credibility
"As seen in Forbes" carries weight that no ad ever will. Earned media is the highest-trust form of marketing.
Permanent SEO Value
Press coverage creates high-authority backlinks that improve your search rankings long after the article is published.
Knowledge Panel Signals
Media placements in credible publications are one of the strongest signals for a Google Knowledge Panel.
Content Repurposing
A single press feature can be repurposed for social media, email campaigns, website trust badges, and sales decks.
The Process
Story Development
Identify your most compelling, newsworthy angle — the hook that makes journalists want to write about you.
Media Research
Build a targeted media list of publications, journalists, and editors covering your industry and audience.
Outreach & Pitching
Personalized pitches and press releases sent to relevant journalists, with follow-up and relationship management.
Coverage & Amplification
Secure coverage, verify publication quality, and amplify via social and email to maximize the impact of each placement.
More in Online Reputation & PR
Online Reputation Management
Build, protect, and manage your digital reputation. Suppress negative content, promote positive stories, and own your search results.
Google Knowledge Panel
Get your Knowledge Panel verified, accurate, and ranking. High-authority media placements that signal legitimacy to Google.
Wikipedia Services
Professional Wikipedia page creation and editing that meets notability guidelines and survives editorial review.
Ready to Get Started with Public Relations (PR)?
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