E-Commerce Marketing
E-commerce marketing is a different discipline from standard lead generation. Shoppers compare products across multiple sites before buying, and your listings need to win on price, trust signals, and relevance simultaneously. I manage Google Shopping campaigns, optimize product feeds, run remarketing to bring back abandoners, and track revenue — not just clicks — so you know your exact return on ad spend.
Deliverables & Scope
What You Gain
Revenue Tracking
Full e-commerce conversion tracking in GA4 so every sale is attributed to its source — you know exactly what's working.
Shopping Feed Optimization
Optimized product titles, descriptions, and images in your Merchant Center feed for better impression share and lower CPCs.
Remarketing That Converts
Bring back the 95% of shoppers who don't buy on the first visit with dynamic remarketing showing the exact products they viewed.
Scaled for Growth
Campaign structures that scale with your catalog — whether you have 50 products or 5,000.
The Process
Feed & Account Audit
Review your Merchant Center feed quality, account structure, and existing campaign performance.
Feed Optimization
Optimize product titles, descriptions, GTINs, and images to improve Shopping Ad quality scores and impression share.
Campaign Structure
Build Shopping, Performance Max, and remarketing campaigns with correct bidding strategies and audience targeting.
ROAS Optimization
Monthly optimization focused on return on ad spend — scaling winners, cutting losers, and improving feed quality continuously.
More in SEO & Digital Marketing
Search Engine Optimization
Data-driven SEO strategies that get your site to page one. On-page, technical, and off-page optimization done right.
Search Engine Marketing
Profitable Google Ads campaigns that put you in front of customers already searching for what you sell — from day one.
Content Marketing
Authority-building content that ranks, converts, and establishes you as the go-to expert in your niche.
Ready to Get Started with E-Commerce Marketing?
> Tell me about your project and I'll get back to you within 24 hours with a clear plan and honest estimate.